Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

In an age where digital noise is overwhelming and attention spans are increasingly fragmented, one medium is rising above the rest: video. Whether it’s a 10-second TikTok clip, a concise product demo ...

Craft hooks combining visual and verbal elements within three seconds to capture attention immediately. Diversify emotional triggers in hooks to maintain engagement and prevent predictable viewer drop ...