Although benchmarking in healthcare started with good intentions, the measurement of all processes has become more of a burden than a tool to improve processes and outcomes. Too much emphasis is ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Very often, in the test and measurement industry, a measurement is made by instrumentation, which is often subject to errors. It is difficult to estimate the true value of the measured quantity given ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

Every time a multiplexed data-acquisition system switches channels, it produces a small electric charge that can produce measurement errors. “Users of data-acquisition equipment may have these ...

Numerical and graphical diagnostic tools are presented for studying the effect of explanatory-variable measurement errors on regression results when very rough ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

The measurement error problem that we consider in this paper is concerned with the situation where time series data of various kinds-short memory, long memory, and ...