A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Very often, in the test and measurement industry, a measurement is made by instrumentation, which is often subject to errors. It is difficult to estimate the true value of the measured quantity given ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

Every time a multiplexed data-acquisition system switches channels, it produces a small electric charge that can produce measurement errors. “Users of data-acquisition equipment may have these ...

Numerical and graphical diagnostic tools are presented for studying the effect of explanatory-variable measurement errors on regression results when very rough ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...