The 2024 Cannes Lions International Festival of Creativity festival kicked off Monday in the south of France. For this year’s industry get together, there is no shortage of activations that offer ...

Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.

Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, today announced a strategic partnership ...

A thoughtfully designed pop-up experience welcomes spring to New York through color, creativity, and community.

NPARALLEL + Atomic Props produces comprehensive experiential marketing solutions that encompass strategy, design, and fabrication for trade shows, brand activations, immersive experiences and events, ...

As brand disloyalty continues to rise in Africa, particularly in Nigeria where the harsh economic climate has reduced consumer spending power, a new study from the prestigious Lagos Business School ...

Experiential marketing isn't just back—it's bigger than ever. Global spending on experiential marketing was projected to hit $128.35 billion in 2024, surpassing pre-pandemic levels for the first time.

Not all experiences are created equal. And in healthcare, that’s becoming more obvious every day. Lately, I have been having a lot of conversations with healthcare brands that are shifting their focus ...

Experiential marketing continues to be one of the key marketing growth channels as brands look to engage with consumers in a real-world tangible way that complements their digital channels. Our lives ...