Yahoo

I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US

Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.
MusicRadar

Squier unveils huge expansion of its Sonic Series, offering super-affordable, beginner and child-friendly versions of classic Fender electric guitars and basses

There are Sonic Mustangs with dual-humbuckers, vintage and modern colour finishes, classic Strats, HSS Strats... A 3/4-sized ...
Business Insider

Fender is renewing its commitment to budget-minded players with a revamped line of affordable electric guitars

Fender is continuing a revamp of its iconic guitars with new versions of its legendary made-in-Mexico instruments. The Standard Series is being replaced by the Players Series. The guitars cover the ...
ABC News

Fender Carries on Founder's Dream, Still Making Guitars in the US

Nearly 70 years later, workers still making the famous instruments by hand. — -- From Bruce Springsteen and The Police to Eric Clapton and Jimi Hendrix, the Fender guitar has graced many a ...
American Songwriter

‘Arguably the Most Significant Sparkle Fender Ever’: How Buck Owens’ Glitzy Western Style Inspired Fender’s Sparkle Guitars

Fender's iconic sparkle-finish guitars—an essential chapter in what is inarguably one of the most influential portfolios of modern guitar design. Born out of Midcentury Southern California's postwar ...