In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivable topic exist. Whether or not you send out a ...

Just a bit of disclosure before I launch into this subject…despite the fact that I am a former sports editor for a newspaper, my knowledge of NCAA football could fit onto a fortune cookie paper. But I ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...

During the early years of Internet usage, mailing lists – commonly referred to as listservs – made it easy to quickly communicate with large groups of people. With listservs, you can send an email ...

I'm building an e-mail campaign for my company, and I have e-mail lists segmented by about 20 categories. Now, I know that I can set up multiple profiles in Entourage that will not share address books ...

Walter Jacobsen doesn't want any more address stickers, gift labels, thank you cards, pens or calculators. "Calculators, I got three of them. You want one?," said Jacobsen, 92, of Berkeley. "I've got ...

Ending a service it has offered for well over a decade, AOL is shutting down its free LISTSERV-based mailing-list hosting operations, the company told mailing list administrators. “If your list is ...