Forbes contributors publish independent expert analyses and insights. Anjana Susarla is a professor of Responsible AI at the Eli Broad College of Business at Michigan State University. This voice ...
The Fluency team, from left: Mike Lane, CEO; Brian McVey, chief revenue officer; Eric Mayhew, president; and Scott Gale, chief technology officer.Aaron Barton Adtech company Fluency has built a ...
Tension: Marketers want to authentically connect with diverse audiences, but still treat multicultural consumers as secondary or “specialized” segments—missing deeper integration. Noise: Legacy ...
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