In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel. The ...
Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...
NEW YORK—Fox Corporation has announced an expanded deal with the ad tech platform FreeWheel that will expand Fox’s dynamic ad insertion capabilities and roll out new co-developed targeting technology.