Earlier this week, in an analysis of how TV ads have changed in the 70 years since they first appeared on UK TV, Kantar’s Lynne Deason ran the numbers for us on what she called a “dramatic decline” in ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Remember when Old Spice was king? Isaiah Mustafa’s baritone bravado and charm in the “Man Your Man Could Smell Like” ad generated hundreds of millions of views and become a cultural touchpoint–it was ...

Ryan Reynolds‘ comments on Gwyneth Paltrow‘s Astronomer PSA became a case study in quick brand triage. In a new WSJ CMO ...

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recent study. Advertisers often use humor to grab customers' attention, but they should do ...

Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...

Advertisers that primarily limited their messages to somber or patriotic themes immediately after the Sept. 11 terrorist attacks are having some fun again. Sight gags, word games and other clever ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Games That Kids Don't Play Any More: 25 Inventions That Got Banned: Can you believe that China made a racist commercial ...

Forbes contributors publish independent expert analyses and insights. John Baldoni speaks and writes about candor, courage and community. Two commercials currently airing lay bare--to comedic ...

A sexually aware child who essentially serves as man of the house at the age of five? Hilarious. By far the most popular ad shown during the latest Super Bowl (the trademarked name “Super Bowl” is ...

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh ...