The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Geofencing had transformed how companies interacted with customers by creating virtual boundaries using GPS, Wi-Fi, or cellular data. Retailers used this technology for personalized promotions while ...

Geofencing technology is being used to educate workers and, for 33% of organisations, to proactively increase on-the-job safety. For example, in the construction industry, geofences are used to sound ...

Earlier this month, Washingtonian magazine revealed the extraordinary lengths to which lobbyists are going in an attempt to target President Donald Trump and those around him, using the latest ...

A software function that monitors a device's physical location and triggers an assigned event when the device enters (or leaves) a designated area (or areas). The device being geo-fenced must have the ...