The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Geofencing technology is being used to educate workers and, for 33% of organisations, to proactively increase on-the-job safety. For example, in the construction industry, geofences are used to sound ...

A software function that monitors a device's physical location and triggers an assigned event when the device enters (or leaves) a designated area (or areas). The device being geo-fenced must have the ...