The NBA launched a multi-streaming platform and an updated NBA TV, starting on October 15, which will give fans nonstop ...

Google is partnering with the LA28 Games across Cloud, Search, and Gemini. In a similar deal, Chinese cloud provider Alibaba ...

The Golden State Warriors roster might be looking slim for a few more weeks, as the Jonathan Kuminga restricted free agency saga has forced the Warriors to put other signings on hold for the time ...

The National Basketball Association (NBA) has signed a multi-year agreement with Amazon Web Services (AWS). Under the deal, ...

(Bloomberg) — Google has named Golden State Warriors guard Steph Curry the company’s performance adviser for Google Health and Fitbit wearable technology products, part of a multi-year partnership ...

As if the creative advertising TV community wasn’t worried enough, the NBA Finals -- a major sports TV event -- witnessed its first AI-generated advertising spot, produced with some help from Google ...

I did some research to find out who the most googled athletes were in 2023, and there were players from lots of different ...

NBA Commissioner Adam Silver says there is “no contemplation” of moving the All-Star Game out of the Los Angeles Clippers’ ...