Retail media is primed to be an adland priority in 2024 as networks continue to proliferate across the space and marketer dollars flood the channel. Ad spending in the channel is forecast to grow 30% ...

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ...

Are you a print subscriber? Activate your account. By Nina Caruso - 40 min 58 sec ago By Erika Wheless - 44 min 39 sec ago By Adrianne Pasquarelli - 2 hours 53 min ago By Brian Bonilla - 5 hours 27 ...

Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and ...

Black Friday has been here for weeks, but as of Nov. 29, it's actually here. As always, the shopping event that takes over ...