What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

To effectively run Facebook ads that generate leads, it’s critical to target a well-defined niche audience. You may be inclined to think that the broader your Facebook ads audience is, the more leads ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the ...

As a real estate investor, you no doubt turn to Google Ads, including pay-per-click (PPC), to help reach your audience and produce solid leads. You probably also use other tools, like optimized blog ...

You hear about sealcoating companies, and other asphalt companies, using Facebook ads for generating leads. You see people posting about their results online. You wonder…what the heck are they talking ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...