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How to use — or avoid — Google’s new AI search mode

Artificial intelligence has arrived in Google Search, changing how billions of people find information online.
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Ready to Escape Google? Start by Changing Your Phone's Default Search Engine

It's hard to imagine life without Google. The internet as we know it is built around search engines, and Google is the biggest of them all. In 2024, Google was the primary search engine for 76% of ...

How to use AI Mode instead of regular Google searches (or avoid it altogether)

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Customers Now Use AI and Google to Decide What to Buy. Here’s How to Win Leads on Both.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.
The Conversation

AI overviews have transformed Google search. Here’s how they work – and how to opt out

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...
Search Engine Land

Semantic SEO: How to optimize for meaning over keywords

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Semantic SEO aims to describe the relationships between ...