ITV's Michael Grade has said that the government's review of TV product placement regulations will put UK broadcasters on a "level playing field" with global rivals. Back in September, the government ...

Directive is set to relax the ban on product placement in certain forms of programming. The code that ITV and Pact have agreed to includes the placement of a logo on-screen to indicate the presence of ...

ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. In a bid to show that broadcasters are willing to ...