As I walked up to the Intel visitor center in Santa Clara, California, a big group of South Korean teenagers ran from their bus and excitedly gathered round the big Intel sign for selfies and group ...

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

Lip-Bu Tan didn’t shake any hands in D.C. when he became CEO of Intel in March. The man had never met President Donald Trump.

The future of computing is being built in the middle of the Arizona desert. Just outside Phoenix, Intel’s Fab 52 looks ordinary from a distance. It is another stretch of grey concrete under a blazing ...

Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...