Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...
4don MSN
How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition
Kraft Heinz has long been America’s go-to when it comes to mac and cheese. But that dominance is starting to crack. The ...
In 1937, when Americans were living through the struggles of the Great Depression, Kraft introduced its boxed macaroni and cheese. For 19 cents, a family of four could enjoy a creamy, comforting dish ...
Forbes contributors publish independent expert analyses and insights. Aly Walansky is a NY-based journalist who covers cocktails and dining. Every family has their own go-to recipe when making a batch ...
The pie’s the limit for mac ‘n’ cheese lovers. Fall is the time of year when people love to indulge in comfort foods, especially around Thanksgiving, and Kraft has combined two favorites to create a ...
PITTSBURGH — The Kraft Heinz Co. has unveiled a new flavor innovation as part of its Kraft Mac & Cheese brand: pizza. Made with notes of garlic and Italian spices, Kraft said the new pasta flavor ...
Microwavable mac and cheese bowls are a simple, savory delight, but sometimes taste a little bland. Thankfully, there's one ...
Kraft is bringing out the "Mac Truck" to help University of Iowa students cook on their finals. Kraft Heinz is piloting a promotion at select schools that students will be cheesing over: Five-cent mac ...
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