What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. Despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.

Ahead of LinkedIn’s annual B2B marketing event, B2Believe, happening today in Bengaluru, the platform has released new insights to help marketers find success in a challenging macro environment. With ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

Your Instagram feed may be flooded with well-lit, expertly edited millenials and Gen Zers hashtagging and hawking ultra-high rise leggings, home goods, and weight-loss teas–but they’re not the only ...