Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

As the owner of a brand, you probably know the power your logo carries. The logo could be the one thing a customer remembers after coming into contact with your particular brand. The logo of your ...

Nostalgia is a powerful motivator, and there's no better proof than this list of restaurants that tried something new and ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...