You're on top of the latest beauty trends, but the hottest products from the top brands don't fit into your budget. We can ...

You’re scrolling through social media when your favorite celebrity posts about their “life changing” new beauty line. The packaging looks gorgeous, the marketing feels personal, and suddenly you’re ...

Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...