Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

As inboxes grow more competitive and spam filters become increasingly aggressive, a rising percentage of legitimate marketing ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Email marketing works, but people are getting wary of spam and phishing messages. Here’s how to earn trust and boost revenue. Wondering if you should invest in email to market your business? Wonder no ...

I've generated over $18,000,000 for clients and my own offers. A big chunk of that amount was just by crafting simple, ...

Ever get frustrated by how many emails you get from stores and brands? Of all the forms of marketing, email has one of the highest returns on investment. Ever get frustrated by how many emails you get ...

STAMFORD, Conn.--(BUSINESS WIRE)--A new survey from software marketplace GetApp shows that U.S. consumers are reaching their breaking point when it comes to advertisements. According to GetApp’s 2024 ...

Anti-spam laws and regulations in the U.S. are intended to the public unwanted spam emails. Any person or company that sends emails in connection with their business must be sure to comply with these ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!