Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

Like it has in the rest of the world, the metaverse as a concept has gained significant currency in China in recent months, with both opinions and marketing campaigns springing up like mushrooms after ...

As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If we strip away the hype, the metaverse can be defined as “the ...

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash,” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While ...

The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space.

JP Morgan is the first bank to stake its claim in the metaverse by setting up a lounge in Decentraland, a 3D virtual world browser-based platform. The banking brand’s lounge touts a monthly active ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Interactive Advertising Bureau (IAB) has released its Metaverse for ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

The metaverse is hot these days—maybe a little too hot, since some of the biggest ideas aren't quite ready for prime time. But some metaverse concepts are real right now, and tech and marketing teams ...