Rockstar has already paid nearly $1 million for a rooftop sign on the Miami Heat’s arena, with a blimp, wrapped supercars, and free museum admission rolling out ahead of the Nov. 19 launch. A county ...

GTA 6’s Vice City borrows from real Miami, from South Beach to the Kaseya Center. Here are the real-life spots Rockstar has ...

Crews installed a massive "Welcome to Vice City" sign on the Kaseya Center as GTA 6 marketing ramps up across Miami.

GTA 6's Vice City sign is being recreated in real-life in Miami as part of the game's marketing campaign. Discover more about ...

The Miami HEAT and Rockstar Games ® today announced a historic partnership centered around the highly anticipated release of Grand Theft Auto VI. Rockstar Games ® joins the HEAT on November 18 th to ...

Forbes contributors publish independent expert analyses and insights. Brian Mazique has covered combat sports and video games since 2011. This voice experience is generated by AI. Learn more. This ...

With Grand Theft Auto VI's long-awaited release date set for Nov. 19, the Heat are partnering with Rockstar Games to offer a topical lead-up event the night before.

The Miami Heat announced they will undergo a transformation called "A Night in Vice City" during their game against the Milwaukee Bucks on Nov. 18, a day before the video game developed by Rockstar ...

An unimaginable marketing budget. The post GTA 6 officially teams with NBA’s Miami Heat for Vice City-sponsored and branded ESPN game appeared first on Destructoid.

The Miami Heat will turn their court, uniforms and arena presentation into Vice City for one night on Grand Theft Auto 6 launch eve.