As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling method, the company is also showcasing that data in a series of new ...

Nielsen is keeping track of so much more viewing data in the age of streaming that getting to a final count of TV audiences is going to take a little more time. The measurement giant, which recently ...

“Until now, only the amount of Tweets and respective Twitter authors has been measurable.” Without a measurement of the audience of people who view those Tweets, TV networks, advertisers and agencies ...

Recent changes to the Nielsen television ratings process are expected to significantly boost the NFL salary cap, which could influence how the Detroit Lions handle some of their upcoming financial ...