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Green reflects on how Curry turned Under Armour into a basketball powerhouse and wonders how massive his brand could have ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. The new NBA season ...

A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

INDIANAPOLIS — Indiana Fever star Caitlin Clark has added a new title to her resume — Nike signature athlete. Nike Basketball announced Monday, Aug. 25 that Clark will work with their experts "to ...

Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has been a massive success. After a slow start, the Nike Book 1 started hitting shelves in several fan-favorite colorways.

Just as NBA fans can always count on Milwaukee Bucks forward Giannis Antetokounmpo filling up the stat sheet every night, athletes can rely on his signature sneaker line year after year. Earlier this ...