The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Just 10 days after Planters announced the sudden death of their 104-year-old mascot Mr. Peanut, the brand resurrected their dapper ambassador in the form of “Baby Nut,” reincarnated in infancy, with a ...

The phoenix rose from the ashes. Buckwheat came back from the dead (over and over again). And now, Mr. Peanut is back! We mourned the iconic Planters snack food mascot when he died in January at the ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...