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"You've also shown us that we could've done a better job sharing who we are." Cracker Barrel is responding following fan backlash on its recent redesign efforts. The 56-year-old restaurant chain, ...

Cracker Barrel admitted on Monday that it "could’ve done a better job sharing who we are and who we’ll always be" after customers expressed outrage over the restaurant chain's new logo. "If the last ...

Before last week, Cracker Barrel Old Country Store was just over one year into its strategic transformation plan following several quarters of declining traffic and sales. Led by CEO Julie Masino, the ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel Old Country Store is calling off its makeover. After months of customer outrage over revamped logos, redesigned dining rooms and lower food quality, the Tennessee-based restaurant chain ...

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.” Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in ...

Cracker Barrel has reversed its controversial rebrand and will revert remodeled restaurants to their original design, announced the company in its most recent earnings call. The company reported ...

The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. This is an edition of ...