EF Pro Cycling’s unmistakable pink lives on as Assos promises to continue the team's visual identity while introducing 'a new, almost other-worldly energy to the peloton' ...

Assos, known as pioneers of technical cycling apparel, have become the official technical apparel partner of EF Pro Cycling in a multi‑year agreement spanning the men’s, women’s, and development teams ...

Cyber Monday The cycling shoe deals continue this Cyber Monday, so now's the last chance to snap up a deal on comfortable, functional shoes this Thanksgiving holiday weekend ...

If you're still shopping for some last-minute Christmas gifts for the cyclist in your family, then you can't go wrong with dropping some new cycling apparel into a cyclist's stocking. As if by magic, ...