The marketing team at Brand A delivers a campaign with an ROI of 1.6x. The team at Brand B return 2.0x. Which company has the happiest CFO? This scenario I teach at adchool, highlights the fundamental ...
Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Managing finances is more than just bookkeeping and cutting ...
How do you solve a problem like MaROIa? It might feel like the hills are alive with the sound of demands to prove ROI, but Will Green investigates why marketers are still struggling, and how they ...
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