Roku just announced a program that's sure to steal advertising market share from cable TV. The company is offering marketers certain guarantees as an incentive to advertise on its industry-leading ...

Roku added another 1.6 million active accounts in the first quarter. Its audience is now larger than all the cable companies -- combined. While challenges remain, Roku's growing ecosystem and an ...

Today, Roku announced it has surpassed 80 million active accounts, more than the combined total of all major traditional pay-TV services like cable, FiOS, and DirecTV, which currently stand at around ...

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With the upfront TV advertising market on the horizon, Roku is offering a “Primetime Reach Guarantee” -- a competitive effort to improve the reach of TV homes versus that of a cable TV network. Roku ...

Roku TVs live or die by their apps, and a handful of services now function as the default toolkit for streaming, cord-cutting ...