Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 13 min ago By Adrianne Pasquarelli - 13 hours 4 min ago By Ad Age and Creativity Staff - 17 hours 8 min ago By Sean McCaffrey - ...

Rolex dominates the luxury watch space, with the brand alone accounting for nearly a third of the Swiss watch market. So perhaps it’s time for the Crown to expand and find another industry to dominate ...

Every Rolex tells a story. This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new Rolex ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...

He couldn’t wear a regular wristwatch. It had to be a Rolex. That’s just a little awkward for Brian Flynn. The top Democrat running in New York’s 19th Congressional District took out a full page ad in ...