The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP AG has introduced a new version of SAP Customer Relationship Management (SAP CRM), a component of the SAP Business Suite. SAP AG has introduced a new version of SAP Customer Relationship ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Jujhar Singh is senior vice president of CRM Solution Management at software giant SAP . In that capacity he is a key player in bringing SAP 's customer relationship management offering to a market in ...

Security dealers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at the four top-selling, full-featured packages, according to a ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

According to CRM.org, 97% of companies that use customer relationship management (CRM) platforms met or exceeded their sales goals in the past year. Only 3% fell short. How can you make sure you're in ...