At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

The ERP giant’s annual event, which wound up on Thursday, wove AI into everything — but there were also big changes in ...

The ERP giant is shifting away from multiple-choice questions toward a new model centered on real-world environments, ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

NZX-listed electricity ‘gentailer’ Contact Energy has completed a shift to cloud-based SAP S/4HANA ERP software and is now “reviewing its CRM [customer relationship management] options”. The company’s ...

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