I'm holding a fishing rod in my left hand. In my right hand, a net. A fish is on the line. But there are a few problems. First, the fish isn't actually hooked on my rod. The lure tied to my rig has ...

Founding brothers Bob and Bill Johnson started St. Croix Rods in 1948 in Minneapolis when they created the first multi-section bamboo fishing pole.

Whether you like to go fishing, or know of someone that likes to go fishing, chances are you have seen or used a fishing rod made right here in North Central Wisconsin. In this week's Great Outdoors ...

St. Croix Premier ice-fishing rod -- Solid carbon graphite construction. Made in Wisconsin. Price, $22.95. Suggested by Northwest Outlet, 1814 Belknap St., Superior.