1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...