We’ve long described the Seiko 5 Sports line as the “biggest cheat code” in watches. Why? Because the watches produced by the legendary Japanese brand, often priced under $500, offer the type of ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

When the Seiko 5 Sports automatic GMT watches were announced costing only $475, it changed everything — at least in the world of affordable watches. They look fantastic, but there was a wider ...

Pop culture and watches have been having a moment at Esquire. First we revisited the unlikely legend of the Domino’s Rolex—a corporate-branded Air-King given to high-performing pizza franchisees in ...

Japanese brands Seiko and Citizen are competing to offer affordable automatic GMT watches. The winner? Consumers. Just a month or so after the announcement of a beautiful GMT model in the Seiko 5 ...

Seiko just unveiled an addition to their Presage Cocktail Time collection – and it's certain to be popular. That's thanks to a GMT function, which is certain to be a popular pick for many enthusiasts.

Ice blue is making the rounds of luxury watches at the moment, and has become a popular color for special editions (Rolex’s platinum watches, for example, always have ice blue dials). These standouts ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Pop culture and watches have been having a full-fat moment on ...