Ice blue is making the rounds of luxury watches at the moment, and has become a popular color for special editions (Rolex’s platinum watches, for example, always have ice blue dials). These standouts ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

In an astonishing display of a modern classic, Grand Seiko has released the Elegance GMT SBGM255 ‘Snowdrop’ and SBGM257 ‘Moondrop’, two exceptional new interpretations of its prized SBGM221. For ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Pop culture and watches have been having a full-fat moment on ...

We’ve long described the Seiko 5 Sports line as the “biggest cheat code” in watches. Why? Because the watches produced by the legendary Japanese brand, often priced under $500, offer the type of ...

Japanese brands Seiko and Citizen are competing to offer affordable automatic GMT watches. The winner? Consumers. Just a month or so after the announcement of a beautiful GMT model in the Seiko 5 ...