Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

Like its big brother, Seiko, Grand Seiko has an enormous catalog of watches. As a result, the brand’s releases can sometimes blend together and get lost in a sea of seemingly similar models. Lacking a ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

Pop culture and watches have been having a moment at Esquire. First we revisited the unlikely legend of the Domino’s Rolex—a corporate-branded Air-King given to high-performing pizza franchisees in ...

Watches A Week on the Wrist with the King Seiko KS1969 – Seiko's middle child gets the best of both worlds Watches A Week on the Wrist with the Benjamin James Watches Scarifour – Cartier class meets ...

We all know that the finest watches in the world are made in Switzerland. Well, most of them are—but then there's Grand Seiko. Back in 1960, Japanese watch manufacturer Seiko launched Grand Seiko with ...

Seiko has welcomed an Urushi GMT into its Presage Craftsmanship Series, a sleek time-teller that merges functionality with a traditional Japanese aesthetic. In keeping with Presage’s timeless designs, ...

Seiko just unveiled an addition to their Presage Cocktail Time collection – and it's certain to be popular. That's thanks to a GMT function, which is certain to be a popular pick for many enthusiasts.