We think that the ability to read is a complicated, artificial process, but when’s the last time you’ve seen a sign, in your native language, that you’ve chosen not to read? The Stroop Test shows how ...

Q: Why is the Stroop Effect important to psychology? A: The Stroop Effect is important to psychology as it explains the functioning of the brain and is useful to determine the presence of cognitive ...

This is a modified/interactive version of one of the neuro-behavioral tests that the climbers will be taking en route to the summit to measure their mental abilities. To find out about this and other ...

When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more cognitive ...

A viral optical illusion by Jackson's challenges viewers to name the color of text, not the word itself. This mind-bending task, based on the Stroop Effect, reveals how our brains struggle with ...

The Stroop task remains a fundamental paradigm for investigating cognitive conflict and attentional control. In this task, participants are required to name the ink colour of a word that may itself ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...