Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Using only one piece of data from a survey, such as a "Yes" or "No" answer, greatly limits the amount of useful information you can generate from your customer-query efforts. Putting your survey ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Anyone doing serious mobile app marketing knows that surveys can be useful for understanding app satisfaction, getting feedback on new functionality, trying to understand why a feature isn't being ...

Professor of Statistics at UNSW, President of the Statistical Society of Australia and a Deputy Director of the Australian Centre of Excellence in Mathematical and Statistical Frontiers, UNSW Sydney ...