Two weeks after the Media Rating Council accredited Comscore for national and local audience measurement in March, the broadcaster-backed joint industry committee (JIC) certified both Comscore and ...

The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement. They are just the most public for their role in ...

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen’s paper diaries were sufficient for tracking viewership and providing useful ...

CIMM, TVB Release Local TV and Video Innovation Showcase Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business Graham Media ...

Nielsen will now measure both Lionsgate’s FAST channel MovieSphere and MovieSphere Gold, the first contemporary all-movie ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available. The media measurement giant is expected as soon ...

How do you measure your TV? If you use your tape measure from side to side, you might think the manufacturer is taking you for a ride. That’s what Jania (@janiayangavin) thought when she unpackaged ...

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) ...