A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

Target announced Tuesday three top executive changes, which include the reassignment of current Chief Marketing Officer Lisa Roath as chief merchandising officer of food, essentials and beauty, ...