New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

As TV news looks ahead to 2026, the consensus is clear. Survival and growth will hinge not on chasing headline ratings alone, ...