For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

This ushered in a heyday for advertisers who sponsored TV content and could show single ads to millions of viewers.  As a ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Family members pour food items from metal cans into a pot on the stove. A boy hands off an aerosol can containing a cleaning product to a man while they work on a car. People gathered around a dinner ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...