These cereal killers are sorry. General Mills is reviving original Trix in all its colorful, artificial-flavored glory after consumers revolted against the company’s “natural” version of the classic ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

The good ol’ days are coming back for fans of a certain line of General Mills cereals. The company announced Monday it’s reverting to classic recipes on four fan-favorite brands of cereal — Cocoa ...

Jaya Saxena is a correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. The “retro recipes” ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised ...

General Mills has fallen into an all-too-common trap: It listened to its customers, and now it’s paying big time for trying to accommodate them. They removed all artificial colors and flavors from ...

According to a press release, Trix Fruity Shapes is slated to make its return later this year thanks to consumer demand. “After receiving thousands of social media comments, mentions and requests for ...

The puffy pieces of sweetened corn that constitute a box of Trix have evolved considerably since General Mills introduced the cereal in 1954, but never before has a change to the formula drawn this ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

Trix cereal is going from all-natural to rainbow-bright once again. On Thursday, General Mills announced that it was bringing back the "colorful" Trix. That means that in addition to selling Trix ...