In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already sharing differing thoughts. The "Prescribe Sweden" campaign has partnered with ...

Whether it’s long walks or nights spent stargazing, Sweden wants travellers to embrace blissful nothingness.View on euronews ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

According to a recent press release from Visit Sweden, there were 85,000 web searches from the United States over the previous year asking the question “Are Sweden and Switzerland the same thing?” ...

Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual events. On Friday June 19th, Midsummer’s Eve, the country’s most beloved traditions ...

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During the ...

Denmark’s King Frederik X and Queen Mary commenced their inaugural official foreign visit in Stockholm. King Frederik, 55, ascended to the throne following the abdication of his mother, Queen ...