Last week's column about loading e-coupons to loyalty cards led to — what else? — lots of reader comments about store loyalty cards! Whether they love them or loathe them, my readers are chiming in.
Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...
At Sainsbury’s, which has Nectar prices across nearly 10,000 items, customers with the loyalty card can save up to £450 a ...
Scanning a loyalty card might be costing you money. Companies say they’re rewarding your devotion with points, discounts and perks. But behind the scenes, many are using these programs to monitor your ...
Each year, hundreds of people get the Harley-Davidson logo tattooed on their bodies. You may not be a tattoo person, but you can appreciate the love and dedication that a decision like this requires.
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...
Let's face it: Having to carry your wallet everywhere can be a real pain, not to mention it's inconvenient. Yet we all have credit, debit and loyalty cards to keep track of. So what's the solution?
Have a loyalty card with a big grocer? Or maybe you’ve downloaded the app to take advantage of savings with digital coupons. Well, chances are it has not only tracked your purchases but used your ...
Hotel groups are rebuilding their loyalty programs from the ground up after years in which the plans grew bigger — but not ...