"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When you've nailed your makeup look, the last thing you need is for it to melt away within a few hours.

Makeup artists have long praised the power of a good primer, but for women over 40, it’s more than just a step—it’s essential. Veteran makeup artist Erica Taylor, who has decades of experience on ...

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

Primer BasicsYou would never apply paint directly to your car's metal or fiberglass surface, right? It's a simple concept-primer sticks to metal and paint sticks to primer. The primer coat seals the ...

Nothing is worse than going all out on a makeup look — a red lip, bold smokey eye, graphic liner, etc. — and then having it melt away after an hour or two. All that hard work was wasted because your ...

One should invest in a good quality primer for its several benefits. We may take it as another expense, but it does save your skin from the harmful effects of makeup. While applying makeup, the first ...

Marketing tech startup Primer wants to help business-to-business marketers make sense of fragmented data sources. The company just raised a $12 million Series A round, led by Craft Ventures. Primer ...

** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** Primer images courtesy ...