Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

On Saturday, June 27, Best Buy is hosting a Lego Star Wars in-store event where you can build and take home a Bo-Katan Lego Star Wars set for absolutely nothing, saving 100% on what would easily be a ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...